Personas
Personas form the population of Arsinoe Serious Town, and provide a multitude of opinions as to what interventions the municipality should follow. Like all people, the personas are motivated by self-interest, so much of the intervention selection process is about building a consensus of opinion, where interventions may not perfectly map to self-interest.
The personas of student, young worker, family and retiree show a broad human life cycle. Whilst it's not completely inclusive, it captures key life stages.
The business owner and politician personas aren't so age-specific, but give players the opportunities to look at situations from a more business perspective (in the case of the business owner) and more political perspective (in the case of the politician).
Student
You're a student, living and studying in the town. The local college is great, but you really like all the outdoor amenities in the town.
You like the idea of having money and freedom but are unsure how to get it. Getting outdoors and doing nice things with your friends and fam. Not having to work that much at the moment.
You hate older people telling you what to do and where to go, were they ever young? The state of the environment, everything seems to be messed up and getting worse. You worry deeply about your future and the state of the world.
Young Worker
It’s been a couple of years since you left education and have been finding your feet in the adult world of employment and responsibilities.
You like having a stable job with a decent wage and room to grow, having nice things to do when you're not at work, being able to get on, buy a nice flat with your partner and start putting down some roots.
You hate the lack of work opportunities, you want to get on and build a career. You're struggling to make ends meet and you seem to pay a lot of tax but not see much for it, given the state of the local environment, every thing looks tired and needs a good clean up.
Family
You’re a young parent with some rug rats. Life has new levels of complexity and you’re still trying to find your feet.
You like things you can do for and with your family, knowing that your kids have a future in the town, and being able to unwind with your partner at the end of the day.
You hate people and policies that hate people with children, excessive government intervention, and pollution that may impact your family.
Retiree
You are a retired worker. You’ve spent your lifetime working hard and, at your age, you are entitled to everything you deserve.
You like activities that meet your needs as an active member of society, opportunities to shop, socialize and be entertained, and easy transport links so you can get around without any stress
You hate change that adversely impacts you. Young people whinging about having it tough as you had it tough when you were young, and it didn’t affect you much. Taxation as you’ve paid tax all your life and should be done with it now.
Business Owner
You are a local business owner. You’ve managed your shop for years. It keeps you busy enough and financially secure, but not wealthy.
You like nice customers that make good purchases, tourists and holidaymakers that are keen to buy at your shop, and being apart of the local community
You hate the mall and out of town shopping taking away customers, high parking charges stopping people coming to town. The municipality needlessly changing things, you like things the way they are and want to keep them that way.
Politician
You are a local politician who got into politics to address injustice both locally and in the wider community.
You like being a force for good in the local community, being an agent of change, even if the change is often what people need rather than want, and keeping big businesses and the powerful in check.
You dislike people and organisations that don't understand that we are just tenants, not the long term owners of the town and carpetbaggers trying to make a short term profit on the backs of hard working people.